Were the marketing team hungry? Chiffon.. Cake?
Etude House recently released a new line of lipsticks! They are a mix between cream and matte finish. I have no idea what "chiffon" has got anything to do with the finish. In my mind I imagine it to have a bouncy finish (my mind is clearly thinking about the chiffon cake, what a glutton!), which speaks nothing about the finish.
Stripping the marketing thing aside, it's a semi-matte lipstick that promises more moisture than a traditional matte lipstick.
DEAR MY BLOOMING LIPS TALK CHIFFON | USD 12.40
The lipstick has a brand new packaging - eyelet trim decorating one side of the lipstick. With the cap off it looks like a capital letter B. The first time I saw this lipstick I only saw an image of it with its cap off, it made me wonder why a letter B on the packaging :P
Comes in 12 whopping shades, including the rarer brownish and nude shades. Case in point, brown shades are pretty rare in Asian lipsticks.
Click to enlarge!
At a glance.
For actual swatches, check out this korean blog.
The nude shades (BE109 and BE110) really appeal to me. The almost neon pink PK027, which it's quite common amongst Korean brands still stands out to me. RD315 looks like a beautiful wine red! I might actually hunt these down some time in the future.. :) I don't have a lot of nude lipsticks, YET.
Image credit: Etude House